Monthly Archives: April 2016

Embracing the Evolution Toward the Experience of Things

April 15, 2016

Over the next few years, many advancements in technology will unfold and dramatically shift our behavior and expectations in society. Just look at the IoT, the Industrial Internet, autonomous driving and flying, virtual and augmented reality, wearable devices, biometrics sensors and implants, among others. It is on us to bring these things together in a meaningful way. Welcome to the Experience of Things.

Form Follows Empathy

Market research has been done for many decades, but it has failed to deliver better products. Take Google Wave, MyFord Touch, or Walmart store re-designs. Focus groups, surveys and other market research had indicated that they were what people wanted, but they all ending up failing (as described in the book "Customers Included" by Mark Hurst and Phil Terry).

The reason for that lies in the misconception of what a consumer actually needs. Products are being built in a vacuum at companies without fully understanding the needs a consumer has…read more
By Peter Eckert

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How To Take Charge Of A UX Kickoff Meeting


  

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.

How To Take Charge Of A UX Kickoff Meeting

They would fight to get their good ideas out the door but end up on defence all the time when their clients came back screaming with arguments based on whim and vapor. The agency just couldn’t figure out how to establish itself as the UX leader of its projects, despite being hired to play exactly that role. I’m not even sure they recognized what it meant to lead.

The post How To Take Charge Of A UX Kickoff Meeting appeared first on Smashing Magazine.

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UIE Article: Every UX Leader Needs A Unique UX Strategy Playbook

In this week’s article I talk about building a dynamic strategy playbook. Here’s an excerpt from the article: I explained how Saying ‘no’ was an advanced approach for dealing with product teams that waited too long. The basic idea is to tell them you’ll only work with them if they bring your team in early […]

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Less Is Still More: The Importance Of The Minimalist Approach To Web Design

Minimalism has been an increasingly popular trend in the web design world. Designers may be tempted by bolder, feature-rich design because it might seem like the best way to engage user attention. Research, however, suggests that this is not the case. In fact, the same research suggests that visual complexity affects a user’s perception of […]

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The Best Enterprise UX Is the One You Never See

April 11, 2016

Due to the formal and business-focused purposes they serve, most people do not expect a great user experience (UX) from enterprise apps, particularly as they would in a consumer-facing application. However, there is no reason why they should not. In fact, in many ways, they have every right to expect a superior UX and designers have fewer excuses for not getting it right.

By focusing first on the utility of the product, design elements are often brought in toward the end of the development process in enterprise applications. Enterprise apps inherently have a significant amount of information to manage and customers are accustomed to purchasing the brainpower, rather than a slick experience. The result of such design-last development are stodgy pieces of software that can be difficult to navigate and confusing to operate when time is critical.

The more appealing, familiar and easy to use your product, the more it will benefit…read more
By Sean B. Walter

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